The global digital marketing experts at Blurn have a proven track record of increasing profits. We can help you in maximising your profits by using various digital marketing channels like Search Engine Optimisation, Pay Per click, SMS and Email Marketing and so on.
Importance of Digital Marketing
- Reaches People Where Most of Time and Money is Spent: Most people use social media and search engines actively for various purposes. So the right place to target people would be both. Businesses that invest time and money on PPC and SEO by right targeting get brand recognition, more traffic and profit through sales of the products/services.
- All Businesses Stand a Chance: Whether your company is a huge one or a start-up, digital marketing offers equal chances to all types of businesses. Sometimes, a start-up may perform well and enjoy great success while a huge company may fail to establish themselves online or vice versa.
- More Targeted: If a business runs an advertisement campaign, it would have a target audience. If the product sold is chocolates, the target audience would be kids who belong to specific age groups. Hence, by using digital marketing, a brand can target a set of audience to opt for their products/services.
- Personalisation: With email marketing, sending personal emails to each customer or potential customer can help in increasing sales and profit. Most people prefer receiving emails regarding promotions or information about the brand. To learn more about this aspect of digital marketing, contact us.
- Advanced Analytics: With digital marketing, it’s easier to track how the target audience reacts to ads. The brand can know if the audience saw it or if they interacted, liked or prompted an action. Many tools can help in analysing such information. Digital marketing can help your brand adopt new strategies if the current methods you are using have not proved to be effective.
- Easy to Adopt: When it comes to digital marketing, an initial investment is required to begin the flow of traffic. The mere creation of a website for your brand won’t be useful unless digital marketing strategies are given a thought, following a brand analysis.
- Best ROI: Email marketing has the highest ROI when compared to any other methods. Through email marketing, your brand should deliver highly relevant content to the inbox of each subscriber. It can happen through a combination of social media marketing and content marketing. But these marketing methods already have an impressive ROI of their own. In short, every dollar your business spends matters. It should help in growing the business.
As a Digital Marketing Agency in Sydney, Blurn shows massive success to its clients. We know how important digital marketing is to every business. Thus, we offer our services to help multiply your profits in no time.
How to Remain Relevant Online
To stay relevant online, you may require to:
- Design a user-friendly website.
- Invest in Search Engine Optimisation so that your brand appears in search results from some relevant keywords.
- Have a set of active social media profiles where your brand can directly engage with the customers.
- Some paid advertising. It is essential for brand recognition as it’s quite impossible to get found online without paid advertising.
- Reputation management. A brand should be aware of what people are saying about it. Gather more reviews. When requested to provide a review, most people tend to present a positive review. When not asked – only unhappy people tend to write reviews.
- Integrated touch points. Integrate all the online work. Engage your target audience both online and offline in your shop if you have a brick-and-mortar store.
Benefits of Digital Marketing
- Great Opportunity for Small Businesses: Having a digital marketing platform can help small businesses reap profits. Though the method of marketing depends on your budget, it helps to reach a wider audience at a lesser cost.
- Higher Conversion Rate: The businesses that opt for digital marketing can measure the conversion rate in real-time using a method. They can identify the percentage of viewers who get converted into leads, subscribers and who finally purchases the service or product.
- Helps Establish Brand Reputation: For any business to survive, establishing an impeccable reputation is essential. It has become evident recently that customers will always prefer a company that interacts with them frequently. The importance of digital marketing lies in offering multiple ways to establish a personal rapport with your customer base.
- Helps Solve Customer’s Problems: Any form of digital marketing always offers customers solutions to their problems. It also helps in relating to the product by providing live chat access. The consumer can ask queries and in return, the brand can give suggestions and hence associate with the brand on a positive level.
- Engagement with Mobile Customers: Nearly almost all the websites made these days are easily viewable on a mobile phone. Most of the customers have access to a smartphone and most of them even look for products or services on the same.
- Expansion of Faith: The presence of your brand on multiple platforms provides your customers with an option to rate the products/services offered. A favourable review left by a satisfied customer can help potential customers to convert. It can also help in building a strong image of your brand in the minds of the new consumers that can lead to more conversions.
- Cost-Effective Process: A small business will have to save up on its resources before it finally starts making profits. Digital marketing provides a chance to reach out to many customers within the budget. You can plan your marketing strategy based on your budget. If there is a budget restriction, you can decide to target only your niche audiences.
- Earn Higher Revenues: Even if the amount of money invested is less and the ROI is more, the chance to make money is much higher. The conversion rates can be higher and can ensure that you are minting money as soon as you start with an effective strategy. As a successful digital marketing agency in Sydney that has provided massive to clients, we at Blurn can help you in reaping profits as soon as an effective digital marketing strategy gets implemented. We work as an extension to your team with the sole aim of making profit for you.
- Expanding Audience Reach: One of the most important benefits of digital marketing is to reach the target audience. Under traditional marketing, there are many limitations to know the scope and size of your audience. Implementing digital marketing can help you target your audience. Many people spend time on social media platforms. So publishing an advertisement on social media can help in gaining more engagement with your audience.
- Going Beyond the Boundaries: Using digital marketing as a tool for the promotion of your business can be very rewarding. Your brand should come out of its comfort zone. Some effort can help to gain more conversions. The role of digital marketing is very crucial for almost all businesses but digital marketing only benefits you if you are an active part of it.
The future of digital marketing currently seems to be very bright. Previously, brands were competing only with the marketing strategy they had implemented. But now, the focus has shifted to a competition of the brands over the internet. Therefore, brands will have to figure out different modes and tactics to make an impact on their customers and we are here to help you.
50 Murray St,
Sydney NSW 2000,
is a leading profit-focused Digital Marketing Agency offering a wide range of digital marketing services, including:
Digital Marketing Consultation, Search Engine Optimisation, Web Design, Paid Search (SEM/PPC), Social Media Marketing, Programmatic RTB display Marketing, Direct Display Marketing, Video Marketing, Email and SMS Marketing, Marketing Automation & CRM, Remarketing, Creative Design