Today’s marketing landscape is shifting. Your audience doesn’t want to listen to you talking about your brand. You need to give it something to talk about and join the conversation. A content strategy ensures your story is at the heart of every conversation
What is Content Marketing –
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
Content that spreads via social networks, generating powerful word-of-mouth exposure
It’s content that people desire and seek out, and it’s great content that Google wants to rank well in the search results so those people can find your business.
Content is the best way to achieve what advertising is supposed to achieve, but doesn’t do so well online — to get people to know, like, and trust your brand.
I create and distribute engaging, relevant and informative digital content that enables businesses to start a conversation with their target audience.
My full service content marketing offering includes:
- Content strategy development
- Content creation
- Content distribution
Online content that connects, engages and motivates action within your target audience.
Increased brand reach and share of conversation within the online space.
Increased traffic, lead generation and conversions on owned assets.
Traditional marketing is becoming less and less effective by the minute.
Enter content marketing.
Why You Need Content Marketing?
Useful content should be at the core of your marketing
The information people find online impacts their purchase decisions, and it’s essential that you put your company’s best foot forward.
Marketing is impossible without great content
Regardless of what type of marketing channel you use for your business, content marketing should be part of your process. Quality content is part of all forms of digital marketing:
Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Content is king in SEO. Search engines reward businesses that publish quality, consistent content.
PPC: For PPC to work, you need great ad copy and landing page content.
Email Marketing : User engaging relevant content is the key of successful email marketing.
There’s no point creating great content if no-one can find it and interact with it.
I can post your content on following websites –